![]() ![]() Its products were successfully promoted at succeeding football World Cup competitions and Olympic Games, including those at Melbourne in 1956, Rome in 1960, and Tokyo in 1964, where a significant percentage of athletes wore Adidas shoes. Although Adi Dassler quarrelled with his brother Rudolf, who went on to create the Puma brand in 1948, the Adidas company developed a strong presence in the post‐war years with effective publicity campaigns. However, it was confiscated by the Nazis in the following year and taken over by the US army after the end of the Second World War. Tennis shoes were added to the range in the early 1930s and a second factory opened in 1938. The company's first shoemaking factory was established in 1927 and Adidas shoes were seen at the Olympic Games in Amsterdam in the following year. However the company's origins were modest, with the first handmade training shoe being made by the company's German founder Adolf (‘Adi’) Dassler in the family home in 1920. This leading global producer of sports footwear, equipment, and leisure wear is widely recognized by its trefoil logo, launched in 1972, the more geometric performance logo introduced in 1991, as well as the three stripes that run across many of its products.
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